Publishing 3.0 - A new model for independent educational publishing

My New Years resolution this year was to start work on a series of ebooks for iPads, e-readers and other digital devices. This has been my ambition since I published my first book Web 2.0 Tools for Teachers back in 2009, but I’ve never felt that the time, the technology or the market was at the right place.

Significant changes over the last couple of years though have led me to believe that now is the time to look at a new model of ELT publishing, at least for the realm of teacher development books.

The changes I mention above include

• A proliferation of increasingly low cost e-reading devices and tablets.
• The development of powerful free software and applications such as iBooks Author for the development of media rich ebooks.
• The combination of these applications with secure and reliable marketing platforms, such as Lulu and iBookStore.
• The development of crowd-funding platforms such as KickStarter and Indigogo.

I believe that the combination of these developments is now enabling individual teachers to write develop and launch their own products to the market on a commercially competitive basis with established publishers.

So why is this a good thing?
Well anyone who has ever approached a publisher with an idea for a book will know how difficult it can be to get it accepted. The established publishers are, by necessity, cautious about taking on new, innovative or risky projects. Producing and distributing paper-based books is a hugely expensive endeavor and in the case of teacher development books, the returns are likely to be small for both the publisher and the writer.

The changes I mention above, however, have the potential to liberate writers from the established publishing process and give them the freedom to develop their own projects and products independently.

• The proliferation of low cost mobile devices such as e-readers, tablets and iPads provides a really useful and accessible medium on which to publish teacher development materials. Instead of having your books at home on the bookshelf you can now carry them around with you on your device so they are on hand at the moment of need.
• These devices and the applications used to develop content for them are capable of providing a media rich experience with colour interactive images, audio, video and a range of interactive learning apps, none of which is possible in a traditional paper-based book.
• The combination of these applications with established secure marketing platforms means that writers with the commitment to see their projects through to completion can easily market them internationally and actually get a reasonable financial return on the work they put in.
• Crowd-funding platforms like KickStarter and Indigogo enable writers to raise the funds they need to develop good quality professional products that the market wants.

I’ve put the crowd-funding platform at the end of my list, but really it should be at the beginning, because crowd-funding doesn’t just supply the money to launch the product, it also acts as a market research tool to see if there really is a market for the product. If the people for whom the product is intended aren’t willing to invest in it to get it created, then it’s likely that there isn’t really a viable market for this product.

So this brings me back to where I started with my New Years resolution. I have launched my own crowd-funding project to try to create the first in a series of ebooks in a series that I intend to call The Digital Classroom. The first of these will focus on the use of online video as a tool for learning.

You can find out more about this project by following this link Digital Classrooms - Online Video or watching the video below.



If you think this is a product you would be interested in having them please do support it buy either buying and advance copy of the book or by sharing the link with others you think may be interested.

You can also get an idea of the kind of content the book will cover and even contribute your ideas for what the book should contain, using the crowd-sourcing questionnaire below. Just add your ideas and vote for the things you would most like included in the book. That way you can ensure that I produce the book that you need to help support and develop your teaching.


powered by tricider

You can also follow the project on Facebook by going to The Digital Classroom and clicking on 'Like'.

I hope you find the project interesting and that this post gets you started thinking about how you can produce your own book too.

Best
Nik Peachey

A peek at our new place

Words cannot even describe how happy we are to be in our new place... we're still surrounded by mess for the most part, and it will take weeks or months more before we're truly settled in, but to have this space of our own back, and to finally enjoy the fruits of nine long months of waiting... pure awesomeness. :)

I'm going to whine for one more minute about the process, and then you'll never hear a peep about it from me again. But for posterity's sake, I feel the need to mention one more time how frustrating it was to get here.

This is not a custom home. It's a small (by Texas standards), 2200 square foot track home, albeit a very beautiful quality one, which is why we chose the builder we chose. However, in the interest of sales, we were essentially deceived into believing our home would take four to five months to build, when this was contrary to everything our builder most definitely knew about the upcoming process. We said to ourselves it would probably take about six months, since these things never go as planned, and we signed on the dotted lines. From there on out, absolutely NOTHING went as planned. We signed the first week of April, and framing didn't even go up 'til mid July. Our "worst case scenario" October move-in date rolled around, and the home had barely just been drywalled. Then we were told we'd be in by November. Then we were told we'd be in by Thanksgiving. Then we were told we'd be in by December 16th or sooner. But in reality, we closed the day after Christmas, just after construction manager number four had taken over.

The truth of the matter is that we would have never in a million years chosen to build if we'd known it would take nine months, and if we'd known we would impose on my mom's hospitality for four months longer than we estimated, but it is what it is, and we're here now, and we have a really lovely home to show for it. So that's that.

Here's a little glimpse of the mess we're so, so glad and grateful to finally call home...

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Changes to Story of My Life in 2014

Because this picture makes me chuckle. Gracie is like "no more pictures, ma!"

Happy third of January, my friends! Hope you had a fabulous week-after-Christmas as we're all easing back into regular life. My office is still a bit chaotic here, but I've cleared off a nice little space for myself, and I'm mostly back in business. :)

I've been wanting to outline the changes you'll be seeing here on SOML in the coming months, most notably to how I run my advertising. To cut to the chase, I will be majorly scaling back the advertorial content on this blog - to the tune of no more Friday Features and less sidebar ads in general. The content on this blog will be purely my own, with the exception of a (maybe) weekly giveaway, occasional courtesy-of items worked into style posts as usual, and very occasional reviews if I'm offered an opportunity I think you'll enjoy hearing about. 

Why am I cutting back on advertising, you ask? For a couple main reasons, really. One, my attention has turned a great deal towards my photography business (which has much more income-earning potential than this blog), and I don't feel I have the time and energy to run a really booming blog-business anymore. I don't like to half-ass things, so something had to give. I was previously running giveaways on Tuesdays and Friday Features on Fridays, which put a lot of pressure on me to put up lots of other original content in between those posts. That isn't sustainable for me anymore, as my clients and my business have to be my #1 priority. So, no more Friday Features. 

My second over-arching reason for this is because blogging has not felt fun for me in a long time. I started this blog way-back-when in 2010 because I love to write and I love to connect with people, and then it morphed and changed into something else for a while (more of a business), and that was totally OK while it lasted. I have zero regrets. But that way of running things doesn't work for me anymore, and so I'm changing it. I'm going to get back to my roots a bit and blog because I love to write and I love to create good content that comes from an inspired place - a place I haven't been in far too long.

So what does that mean for you? Not really a whole lot, I guess. You'll just see less advertorial stuff (which, let's face it, no one really loves as much as original content anyway), and probably a little less posting in general. I'm going to aim for about three times per week. 

Also, if you have been thinking about advertising with me, here's a little more info on the changes now in place for my sponsors:

+ there will now be no more than 20 sidebar sponsor ads at a time (where previously there were 30-35)

+ sidebar ads are now more affordable to reflect the fact that blogger-sponsors will no longer receive a   

  "feature," however I didn't drop the prices TOO low because I still expect you'll receive a lot of good 

   traffic since there are about 33% less sidebar ads to compete with on click-throughs. 

+ Shop sponsor ad spots cost a tad bit more because they also come with an individual giveaway, 

   which brings a lot more exposure to your business than just the sidebar ad alone.  

All pricing info and more details HERE. I will be accepting new sponsors beginning in February, as I am still currently phasing out some sidebar ads to bring my tally down to 20. 

On a final note, thank you all for sticking with me as this blog (and me! and my life!) has changed bit by bit. I don't know where I would be right now without this supportive community and how it's helped me to come into myself, so to speak. I am forever grateful and indebted. I am still about two solid months behind on emails, so if you've written me a personal note lately, I WILL respond sometime in 2014. Hehe. Thank you again for your patience.

HAPPY FRIDAY!

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Looking back, Looking forward

Man oh man, I have been trying to blog for days now, but this moving stuff is tough business. I must completely agree with Matt Walsh's blog post today, in which he advises "If you are thinking about moving, remember to carefully gather together all of the items in your house — and burn them. Burn them all. Just throw them into a pile and burn them. Travel to your new location with only lint in your pocket and a dream in your heart." Amen to that. It is almost gross how many possessions one accumulates without even fully realizing the extent of it until one must unpack or pack them into boxes.

Anyway. This is really the first chance I've had to sit down and reflect on 2013 and/or dream about the new year to come. A lot went down in 2013 - some good things, some tough things. I am not one of those persons who shies away from making New Years resolutions because they think its lame or pointless or cliche or what have you. On the contrary - the first of the year is my favorite time because it just feels so fresh, like a blank notebook or a brand new appliance. Ha. Maybe it's all in our heads, sure, but what's wrong with choosing a day of the year to fully acknowledge the power we have to start fresh? The key, though, of course, is to remember that power stays with us every single day and every single minute. 

I can't say that I'm terribly sad to leave 2013 behind. It was a tough year in some aspects, consisting of loss and unknowns and leaps of faith and lots of waiting.  Going into 2014, we seem to have fresh starts on several fronts - our new home, most notably, and hopefully a job for Matthew here pretty soon. The foreseeable future is all so exciting, and that's just nice. After a year of blah, 2014 is looking mighty fine. But still, I'd like to take a time out and just review some of the highlights and lowlights of 2013, for posterity's sake. I really enjoy looking back on these "year in review" posts on my own blog, and hopefully some of you may enjoy peeking back in time a bit, too, whether for the first time or for the second.

Let's take a little trip down memory lane...

* * * * *

JANUARY

+ Took our annual trip to Fredericksburg and stayed at the gorgeous Buckhorn Cabin. 
+ Also blogged about some great Austin restaurants like Gourdoughs and Eastside Cafe.   


FEBRUARY

+ Wrote the "3 Years of Marital Blish" post - still one of my most popular posts 
+ Wrote Advice For Bloggers Vol. 1 (the crazies: they could happen to you) and Vol. 2 (blogging your life)
+ Posted on great Austin restaurants like Foodheads and Hula Hut

MARCH

+ Wrote "The People I Come From" post just a few weeks before unexpectedly losing my beautiful Grandma to a hemorrhage in her brain
+ Launched the j. noel photography website
+ Reviewed Austin restaurants Walton's and Winflo

APRIL

+ Things my Grandma told me
+ Posted on Houndstooth Coffee, La Condesa, and Epicerie here in Austin
+ More advice for bloggers: Sponsorships, Gettting paid for blogging, and the "I blog for me!"
+ Announced Blog Every Day In May
+ Sold our old house, packed up and moved out (and in with my mom), and finally announced it all here.

MAY

A heck of a lot of blogging took place in May, thanks to the Blog Every Day In May challenge I hosted. A few highlights:
+ Blogging tip: Taking photos in public places
+ One of my most embarrassing moments
+ Reviewed Pieous in Austin
+ Trip to Florida in photos

JUNE

+ Photography tips for beginners, part 1: how to get started
+ Cenote and the 4th & Guadalupe Farmer's Market
+ Summer fun with family
+ Social media pet peeves

JULY

+The Prairie Part I and Part II
+ Photography tips for beginners, Part II: Starting a business
+ Boards went up on our house!
+ Revealed a secret we'd been keeping

AUGUST

+ Texas Style Council recaps 1 (my first major stint with public speaking!) & 2
+ Some words on budgeting
+ Reviewed WD Deli in San Antonio and Dominican Joe in Austin
+ Went back to the Prairie with my MIL and SIL
+ Announced Blogtember

SEPTEMBER

+ A few j. noel photos
+ A story about a time I almost died in a plane crash
+Reviewed Austin's Lick Ice Creams

OCTOBER

+ Our home build in progress
+ Matthew's 10 Things You Need To Survive the Zombie Apocalypse
+ Mexico Trip Part I, Part II, and Part III

NOVEMBER

+ Fall in Austin
+ Reasons why you should probably never build a house
+ Are you living up to your potential?

DECEMBER

+ Turned 27 and didn't have much time to think about it
+ Took a trip to WYOMING!
+ Matthew graduated law school
+ Finally got some family photos! :)
+ Christmas
+ Aaaand we closed on our house the day after Christmas, but I haven't posted on that quite yet. Coming soon in 2014. :)

Thanks for traveling back in time with me today... have a wonderful second day of the New Year! :0

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Christmas 2013

Hey hey, how was your Christmas this year? The past week has been a complete whirlwind. I started my meager Christmas shopping on Christmas Eve (about a day after getting all caught up on photography work), then of course celebrated with family on Christmas day, and the day after Christmas we finally, FINALLY closed on our house, and have been moving in ever since! (follow along on Instagram for updates in real time!) More on that later, because right now I just want to take a time out to look back on Christmas this year. 

To be honest, I almost feel like we skipped the whole Christmas season because I didn't have much time to enjoy it and because so much of what makes me feel in the spirit of things centers around my own home... which, obviously, we weren't in yet during the entire season. However, it was certainly an unforgettable holiday spend with people we love, and that's something to be grateful for.

Some in my family were hurting this year - it was my mom's first Christmas without her mom, my sweet Grandma, and my Grandpa's first Christmas without his sweetheart in over 60 years. The holidays have a way of bringing out the most blissful happiness but also the deepest despair at times, don't they? They tend to remind you both of what you have and what you miss. A strange jumble of emotions.

I can't tell you how excited I am, though, about the coming year ahead. I cannot wait to have my home and office all set up and ready to show you, and I can't wait for the work that will be done there, both professionally and personally.

Enjoy your day and week ahead, my friends!

morning at my mom's...

and evening at Matt's parents'....

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From my family to yours...

Wishing you and yours a very Merry Christmas from me and mine... 

May your holiday be beautiful, peaceful, and bright. See you again after Christmas!

(these photos were taken just this morning... apparently fall doesn't arrive fully in Texas until Christmas! :)

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The materialism struggle (#firstworldprobs)

Ugh. This time of year, you guys. Specifically this year this time of year. Do you struggle with materialism? I do. Always have, probably always will.

This is not a post about what some might deem the deeper and more important things in life - about poverty or addiction or abuse or true suffering. It's just about one girl's struggle with materialism, and who's to say that's not an important thing in life, I guess. A struggle is a struggle.

The truth is, I like stuff. We have this plaque in our bedroom that says "the best things in life are not things," and I jokingly tell Matthew that I disagree... terrible to even joke about, I know.  But I do value aesthetics and the way nice things make me feel, and I don't think there's necessarily anything wrong with that, in itself. I like to support those who make beautiful products that make life nicer for others, and I like to enjoy said products. But there's such an undefinably small line between just wanting beautiful, useful things in your life and always pining, pining, pining after the next thing.  How do you find the line? How do you keep to the conservative side of it? How do you not live your whole life working just to enjoy things? Is there really anything wrong with that, if you place a high value on people and health, as well?

I feel like this struggle is always at its absolute peak for me around Christmastime, when the push is on to buy, buy, buy, and stores are pulling out all the stops and wafting the best aromas just under your nose. It's this feeling of not having enough, which I know is an absolute lie. It's the push to buy gifts for others because it's the traditional thing to do, when you really can't afford it and should just say so.

This year I find myself systematically unsubscribing from store emails and purposefully avoiding Instagram and gift guides, just to eliminate that feeling of yearning for things. I haven't had time to shop for Christmas gifts even yet, and Christmas is in less than a week. Oh, and we should be closing on our house Saturday or Monday, so the next week will be a liiiiittle busy. At this point, I'm thinking about just bucking the whole system and skipping it this year. Not buying into the consumerism, since it absolutely isn't adding peace to my life. And isn't that what Christmas is supposed to be about? Peace? Unless you have all your shopping done by Decemeber 1st, which, let's face it, will never happen for me, there doesn't seem to be much peace around the holidays, and I crave that as much as I crave the ridiculous little blue ceramic fruit cartons at Anthrolpogie. Damnit.

This has very much just been a stream of consciousness type of post, so thanks for hanging in there. Believe me, I fully realize that I have a beautiful life and so much to be thankful for. I realize that even admitting this type of struggle will cause some people to bristle because, duh, it's pathetic. But unfortunately it's reality for so many of us in this day and age... and I'm thankful to at least recognize it for what it is, which is the first step to keeping it under control.

Hope you find peace and a reprieve from the consumerism over the next few days leading up to Christmas.... Happy Thursday... :)

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